SEO For
Gun Stores
FFL Dealers & Firearm Businesses
Factors That Influence SEO
On-Site SEO
Factors
(Your Website)
- URL Structure
- Site Structure
- Page Content
- Title & Heading Tags
- Meta Descriptions
- Image Alt Tags
- Keyword Optimization
- Internal Page Linking
- Site Speed
- Schema
- Sitemap
Off-Site SEO Factors
(Other Websites)
- Referring Domains
- Link Authority
- Do Follow
- Local Citations
- Anchor Text
- Brand Mentions
- Relationships
- Social Signals
- Content Distribution
- Google Business
- Reviews
Title Tag - Is the most
important tag
and keyword
opportunity for
each page of
your website
H1 Tag - Is the 2nd most
important tag and
keyword opportunity
for each page of
your website
H2 tag - Is another
important tag and
keyword opportunity
for each page of
your website.
Image Alt Text - Every
image should include
alt text keyword
descriptions
SEO Packages
The SEO Silver package is great for gun stores that have limited competition in the immediate area. In this circumstance, the Gun Store SEO – Silver will be perfect for the needs of your business.
No long-term commitments! If we achieve the results, you’ll keep us around.
What’s Included?
Initial Setup (Completed In First 30-45 Days) Includes:
Keyword Research – Determine Ranking Goals By Geographic Area, Product Categories, Products, & Keywords.
Competitor Analysis – Links, Keywords, & Website Content
Website Content Analysis – Could Recommend Addt’l Pages W/ Content For Targeting
Website Technical Audit & Issues Resolution – Broken Links, Speed, Schema, Sitemap, Etc
Website Optimization – Structure, Landing Pages, Internal Links, Keyword Optimization
Google Analytics & Search Console Configuration
Initial Link/Citation Building Manual Data Push – 25 Websites, Manual Submissions (not automatic, no Yext). Includes Google Business, Bing Places, Apple Maps + 22 Additional
Google Reviews Link Creation – For Emailing Or Texting Customers Asking For Reviews, Also Includes Two Front Desk Graphic Designed QR Code Scanners
Initial Website SEO Audit & Search Engine Keyword Ranking Reports
Monthly Deliverables
Monthly Website SEO Enhancements & Improvements – 1.5 hours
10 Links/Citations/Content Assets Manually Created (Or Poked If Mature SEO Campaign)
Website SEO Audit & Search Engine Keyword Ranking Reports – Delivered Monthly
Zoom Or In-Person Account Progress Review
The SEO Gold package is perfect for more competitive markets in which there are several competing gun businesses in the nearby area. In this circumstance, the Gun Store SEO – Gold will be aggressive enough to overcome nearby competitors.
No long-term commitments! If we achieve the results, you’ll keep us around.
What’s Included?
Initial Setup (Completed In First 30-45 Days) Includes:
Keyword Research – Determine Ranking Goals By Geographic Area, Product Categories, Products, & Keywords.
Competitor Analysis – Links, Keywords, & Website Content
Website Content Analysis – Could Recommend Addt’l Pages W/ Content For Targeting
Website Technical Audit & Issues Resolution – Broken Links, Speed, Schema, Sitemap, Etc
Website Optimization – Structure, Landing Pages, Internal Links, Keyword Optimization
Google Analytics & Search Console Configuration
Initial Link/Citation Building Manual Data Push – 25 Websites, Manual Submissions (not automatic, no Yext). Includes Google Business, Bing Places, Apple Maps + 22 Additional
Google Reviews Link Creation – For Emailing Or Texting Customers Asking For Reviews, Also Includes Two Front Desk Graphic Designed QR Code Scanners
Initial Website SEO Audit & Search Engine Keyword Ranking Reports
Monthly Deliverables
Monthly Website SEO Enhancements & Improvements – 2.5 hours
15 Links/Citations/Content Assets Manually Created (Or Poked If Mature SEO Campaign)
Website SEO Audit & Search Engine Keyword Ranking Reports – Delivered Monthly
Zoom Or In-Person Account Progress Review
The SEO Platinum package is the most aggressive SEO package for highly competitive area in which there are several competing firearm businesses in the nearby community. In this circumstance, the Gun Store SEO – Platinum will be aggressive enough to overcome nearby competitors.
This SEO package is also for gun stores or other firearm businesses with multiple locations. Because SEO citations are based on the business’s locations, this package will provide a strong SEO campaign for each location, up to three locations included.
What’s Included?
Initial Setup (Completed In First 30-45 Days) Includes:
Keyword Research – Determine Ranking Goals By Product Categories, Products, & Keywords.
Competitor Analysis – Links, Keywords, & Website Content
Website Content Analysis – Could Recommend Addt’l Pages W/ Content For Targeting
Website Technical Audit & Issues Resolution – Broken Links, Speed, Schema, Sitemap, Etc
Website Optimization – Structure, Landing Pages, Internal Links, Keyword Optimization
Google Analytics & Search Console Configuration
Initial Link/Citation Building Manual Data Push – 25 Websites, Manual Submissions (not automatic, no Yext). Includes Google Business, Bing Places, Apple Maps + 22 Additional
Google Reviews Link Creation – For Emailing Or Texting Customers Asking For Reviews, Also Includes Two Front Desk Graphic Designed QR Code Scanners
Initial Website SEO Audit & Search Engine Keyword Ranking Reports
Monthly Deliverables
Monthly Website SEO Enhancements & Improvements – 3 hours
20 Links/Citations/Content Assets Manually Created – 10 Per Location On Multiple Locations (Or Poked If Mature SEO Campaign)
Website SEO Audit & Search Engine Keyword Ranking Reports – Delivered Monthly
Zoom Or In-Person Account Progress Review
We recommend a one-time budget of $500 + a yearly budget of $200 for paid business directory citations and links.
What To Expect From Your SEO
We achieve excellent rankings for our clients 100% of the time, and we are confident in delivering the same for your business. However, SEO is not a quick fix, and it takes time to produce results, though once your rankings are dialed in, the increase in business is amazing.
If your business has had a live website for at least 6 months, you will begin to see initial results in the organic search results (below the local search results) within 1-2 weeks of completing your on-site optimization. Following this initial phase, you will experience regular improvements in search engine rankings (both local and organic) approximately every 6-8 weeks. During this time, your website traffic, leads, and customers will continue to increase.
Within 6-12 months (depending on your industry competitiveness and online strength), we will deliver dominant search engine rankings for both local and organic search results, elevating your online presence to new heights.